Market Analysis Summary

POP N DINE focuses on local and tourist restaurant seekers. People that have a desire for good food and a fascinating atmosphere.

Goregaon is located North of Mumbai City,The city of Mumbai is in the process of revitalizing. In 2012, the city will be developing a new look and will be attracting a larger community of affluent residents.

MUMBAI will have more than 3,000 high rising residential units, 1,100 parking spaces, and a bike path over an area of 25 acres. This project will change the face of the city's ocean front for the next hundred years and provide a major economic boost to the city of MUMBAI

The influx of permanent residents will provide the city with a legitimate year-round economy.

As the city of Mumbai is re-developing, we can see that a fine dining establishment like POP N DINE  is needed here. The city will have much to offer and the people that it draws expect a place where they will get the best of everything.POP N DINE Restaurant will offer a new fine dining concept to the area. The elegant atmosphere, our excellent food and our friendly staff will stand out and make a name in Mumbai city. We will succeed by giving people a combination of excellent and interesting food in an environment that attracts successful people that want to get a little bit more out of life than just the ordinary!

Market Segmentation

POP N DINE Restaurant intends to cater to a wide group of people. We want everyone to feel welcome and relaxed in a cozy atmosphere with a wide and varied menu. It is our goal to have "something for everyone" everyday on our menu. In looking at our market analysis, we have defined the following groups as targeted segments. 

The Business Man: They work hard all day and often stay overnight in a strange city. He needs a competent establishment that helps impress his clients and prospects. Afterward, they want to relax and use the money they are making. They are the people that spend the most on drinks, food and tips.

Happy Couples: The restaurant will have an intimate, romantic, sophisticated atmosphere that encourages people to bring dates and to have couples arrive. POP N DINE wants to be a search place where people meet each other and develop a network. These young couples are generally very successful but balanced and won't be spending as much on drinks.

The Family: The perfect place for a family dinner. Families will come for the accommodative menu and friendly service. The excellent value in their meals will keep POP N DINE in favor with the parents. 

High-end Singles: We will attract them with our decor and layout. Our international menu, striking artwork, wine tasting evenings and events, excellent service and engaging clientele will confirm the feeling of being in "the coolest place" in MUMBAI CITY.

Tourists: MUMBAI is a city that attracts many vacationers during the summer months of May through September.

POP N DINE will be a destination with its attractive atmosphere, international menu.

Target Market Segment Strategy

POP N DINE Restaurant will focus on attracting a wide and diverse clientele ages 25-60 with an annual income of at reasonable Amount.

We want the business man, happy couples, high-end singles, families, tourists with money, wealthy image seekers and compulsive spenders. We focus on these specific groups because these are the types of people who frequent other restaurants and bars in the area. They are the ones that are willing to spend their money on good dining and service at a value price. We generally know the characteristics of our clientele with the available demographics.

Our geographics include people from the local MUMBAI area, restaurant patrons from neighboring cities, and tourists from other cities and states. The characteristics of our clientele will be people who are creative, entertaining and sophisticated diners.