Executive Summary

POP N DINE is a 100 seat fine-dining restaurant with a 20 seat lounge. We focus on our New Authentic Indian specialized menu with a touch of Indian influence.

We will be located in the booming, and rapidly expanding, Suburb of Goregaon West, MUMBAI.

The outlook for the future of Goregaon West is promising. Developers are recreating a million Dollar first-class MALL project.  There will be above 25 lacks sq. feet of commercial space, and over 95,188residential units and population of above 5 Lacks. The combination of these elements will provide the city with a year-round economy.

The area is in need of a warm and friendly place with excellent food. A place where you always know you will get the best of everything. POP N DINE Restaurant will feature a cozy dining room and an elegant lounge. Comfortable furnishings and decor with soothing warm tones. The lounge has comfy couches and antique love seats with a softly lit bar. It will be the perfect place to stop in for a bite to eat, for a drink or for a small business meeting. For extra comfort and to please a large group of people we will make up special platters for customers.

The menu will be inspired from different countries' specialties and appeal to a diverse clientele. You can get INDIAN specialties chicken with basmati rice, or an Asian grilled shrimp with spinach. Adding value will be an interesting business lunch menu with specialties every day. The menu will change every 3-4 months but keep the favorites. Prices will be competitive with other upscale restaurants in the area. However, it is the strategy of
POP N DINE Restaurant to give a perception of higher value than its competitors, through its food, service and entertainment.

The lounge and restaurant will be open seven days a week. We will offer special theme nights to attract new customers to POP N DINE. The restaurant will be fine dining in a cozy atmosphere. Warm colors, fresh flowers, soft music, candles and amazing artwork. During the busy summer months we will offer a special summer menu, featuring lighter fare, exotic drinks, as well as non-alcoholic offerings. The setting will be a fun and casual atmosphere for the summer crowd.

The service will be relaxed, very friendly and correct. We have hired the best people available, training, motivating and encourage them, and thereby retaining the friendliest most efficient staff possible. Our management team is comprised of individuals whose backgrounds consist of 35 years experience in food, restaurant and hotel, catering, management, finance, marketing.

Catering will be a part of our brand, "POP N DINE Catering" already has an established clientele and we are growing each and every day. We feel in today's hectic work schedule customers don't always have time to set up that corporate, birthday party or other event that we all need and want.
"POP N DINE Events" will takes care of that, Now customers can leave it to pros and get the finest, most memorable party or dinner ever. We have years of experience in the catering business and know what an important client wants and needs. We will have a large International menu for customers to select from, and we will offer full catering service providing everything from table settings to the dessert.



POP N DINE is a great place to eat, combining an intriguing atmosphere with excellent, interesting food. The mission is not only to have great tasting food, but have efficient and friendly service because customer satisfaction is paramount. We want to be the restaurant choice for all families and singles, young and old, male or female. Employee welfare will be equally important to our success. Everyone will be treated fairly and with the utmost respect. We want our employees to feel a part of the success of POP N DINE Restaurant. Happy employees make happy guests.

We will combine menu variety, atmosphere, ambiance, special theme nights and a friendly staff to create a sense of place' in order to reach our goal of over all value in the dining experience.


POP N DINE  Restaurant's objectives for the first three years of operation includes:

  • Keeping food cost under 35% revenue.
  • Stay as a quality restaurant with excellent food and service.

Keys to Success

  • The creation of a unique and innovative fine dining atmosphere will differentiate us from the competition. The restaurant will stand out from the other restaurants in the area because of the unique design and decor. We will offer a fine dining experience in a cozy atmosphere.
  • Product quality. Not only great food but great service and atmosphere.
  • The menu will appeal to a wide and varied clientele.
  • We will have special theme nights, special ethnic food nights.All this will attract a varied clientele to POP N DINE.
  • Controlling costs at all times without exception.
Due to intense competition, restaurateurs must look for ways to differentiate their place of business in order to achieve and maintain a competitive advantage. The founders of POP N DINE realize this. With the re-development of the suburbs, it needs a place that will fit into the 'new look' of the community that is sophisticated and entertaining. The fact that no other restaurants in the area has this concept and atmosphere presents us with a window of opportunity and an entrance into a profitable niche in the market.